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About us

Collaboration is essential!


Clear, friendly communication fosters creativity. We prioritize open dialogue, ensuring alignment with your crafting goals and seamless collaboration throughout your projects.

Start with the crafter – discover what they need and provide it for them.

Top quality materials


Our products are curated for quality, variety, and creativity. We focus on providing unique items that inspire your crafting journey.

Start with the crafter – discover what they need and provide it for them.

Crafting made easy.

Meet our team

Passionate artisans driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the heart of our store. He enjoys engaging with customers and curating the best products for their crafting adventures.

Emily Craft

Chief Commercial Officer

Emily is passionate about crafting. With her extensive experience in retail, she has helped the store grow and thrive in the crafting industry. Emily is a true visionary.

Aline Turner

Chief Creative Officer

Aline is a crafting enthusiast who loves sharing her passion. She mentors aspiring crafters and engages with a community of thousands of creative individuals.

Iris Joe

Chief Operations Officer

Iris, with her extensive knowledge of crafting supplies, helps us curate the best products for our customers. She is dedicated to inspiring creativity and providing expert advice to enhance your crafting experience.